Question 1

How is this different from Google Analytics or Hotjar?

Accepted Answer

GA4 tells you what happened. Hotjar shows you recordings nobody has time to watch. Neither tells you why conversion dropped or what to fix. We connect your analytics, browse your site like a real shopper, and deliver a diagnosis with root cause, severity ranking, and fix instructions — in minutes, not weeks.

Question 2

Do you just find issues, or help me fix them?

Accepted Answer

Both. Every finding includes severity ranking, estimated revenue impact, and step-by-step fix instructions. For straightforward issues (config changes, CSS, copy), we provide the exact code or steps. For complex changes, we deliver detailed specs your dev team can implement. You decide what to action first.

Question 3

Why a subscription? Can't I just do a one-time audit?

Accepted Answer

Your site isn't the same site next month. Your team ships changes, you launch campaigns, browsers update, competitors move, and your traffic mix evolves. A one-time audit finds what's broken today — our continuous audits and metric alerts catch the new issues that keep appearing.

Question 4

What's the ROI? How do I know this pays for itself?

Accepted Answer

At our founding member rate, you need to catch one issue worth $300+ in monthly revenue to break even. Our first audit typically finds 3–5 critical issues worth $5K–$20K each. For a $50M brand, a 0.5% conversion drop is ~$20K/mo lost. The math works if we catch even one issue per year — and we catch them every cycle.

Question 5

How is this different from a CRO agency?

Accepted Answer

Speed, cost, and honesty. Agencies charge $10–25K/mo, work on 4–6 week cycles, and tend to sugar-coat the findings. We deliver findings in minutes at a fraction of the cost — every issue ranked by severity and revenue impact, no sugar coating. Most brands use us alongside their agency: we catch what breaks between agency cycles.

Question 6

What integrations do you support?

Accepted Answer

We connect to Google Analytics (GA4), Google Ads, Meta Ads, Shopify, and more. Your ad spend data from Google Ads and Meta Ads is correlated with on-site conversion data to show which campaigns are driving revenue vs. which are sending traffic to broken experiences. No code to install — just connect your accounts and we start analyzing.

Question 7

What kind of brands is this for?

Accepted Answer

Ecommerce brands doing $5M–$100M+ in annual revenue. If you have enough traffic that a 0.5% conversion improvement meaningfully moves the needle — and you've outgrown guessing but can't justify a $15K/mo agency — we're the right fit. Works with any platform. Zero code to install. First findings in minutes.

UserApprovedvs.Fibr.ai

Side-by-side comparison

Primary job

When changes ship

Catches a broken checkout

Multi-signal monitoring

Risk profile

Best fit

Uncover what's hiding on your site