Product Updates
New features, improvements, and everything we ship to help you convert more customers.
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A Redesigned Workspace for CRO IdeasWe rebuilt the core workspace around the workflow you told us you wanted: one place to turn evidence into ideas, and ideas into committed action. Deep audits and daily analyst insights now feed CRO Ideas continuously, so your team can triage opportunities, validate what matters, and decide what should move into execution without losing the context behind each recommendation.
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A Pipeline Built for Committed WorkPipeline now gives your team a shared place to manage the ideas you decide to act on. Use it to collaborate with teammates, keep notes, edit next steps, brainstorm execution details with Copilot, and hand work off into your preferred project tracking process when it is ready.
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Easier Workspace, Context, and Settings SetupProject context, workspace setup, and settings are easier to configure, so teams managing multiple stores or clients can keep UserApproved aligned with the way they actually work. The goal is less setup friction and clearer control over the context behind each audit, idea, and recommendation.
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Full Audits Bring More Strategic Tradeoff ThinkingFull audits now include more strategic thinking about business tradeoffs, not just isolated page findings. That context helps your team understand why an opportunity matters, what decision it supports, and how strongly the evidence points toward action.
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Daily Analyst Insights Are More ActionableDaily analyst insights are now more concise and action-oriented. Instead of broad commentary, they focus more tightly on the store, metric, customer behavior, or CRO decision your team can use to move faster.
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Track Every Intel Brief in One PlaceYou told us the proactive analysis in Slack is useful because it arrives right when something matters, but it can be hard to track later. We heard that feedback. The new Intelligence Feed gives every important store, metrics, competitor, and social update a central home. Each Intel Brief explains what changed, why it matters, and the next step, so your team can review, search, mark read, and come back when it is time to act.
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Slack Copilot Follows the DiscussionWhen UserApproved joins a Slack thread, it can now follow the surrounding team discussion. Ask a follow-up, compare options, or pull the conversation toward a next action without restating every page, metric, or client concern already in the thread.
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Intelligence Feed Is Easier to Read and TriageWe improved the visual hierarchy, filters, read states, and detail view so Intelligence Feed feels like an inbox your team can actually work from. Source labels now make it clear whether an Intel Brief came from Store Intel, Metrics Intel, Competitor Intel, or Social Intel, so the right person can decide what needs attention.
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Faster Access with Command SearchThe app is easier to move through when you are managing multiple projects. Press Command+K to jump to pages, settings, reports, experiments, Intel Briefs, and common actions without hunting through navigation. Experiment cards are also easier to filter and review, so the path from insight to decision takes fewer clicks.
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Collaborate Directly on ReportsReports are now easier to use as a working document, not just a handoff. Highlight a finding, leave notes for yourself, or discuss the next step with your team right where the recommendation lives. This makes it easier to prepare for execution, and it sets up the next step: iterating reports and experiments with help from your AI strategist.
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AI Strategist in Your Slack ChannelYou can now bring UserApproved into the Slack channel where your team already works. Mention the copilot to ask for store insights, pressure-test an idea, or brainstorm next steps with the people responsible for execution. It can join the group discussion instead of forcing everyone back into another dashboard.
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Social Intel Moves to DailySocial Intel now updates daily instead of weekly, so you can catch customer and market shifts while they are still useful. This is much faster than waiting for search indexes or generic LLM answers to catch up, especially when social posts, reviews, and comments are moving quickly.
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More Reliable Competitor IntelCompetitor Intel now uses a stronger collection path, so it can go deeper and recover from more provider failures. The result is fewer shallow scans and more actionable competitor context when your team is deciding what to test, copy, match, or ignore.
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Project Editors Can Move Billing ForwardProject editors can now start Shopify billing for the store they help manage, without needing full workspace ownership. Agencies and consultants can delegate setup work without blocking launches on owner-only handoffs.
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Reports Put the Proof Closer to the RecommendationReports now keep references and proof closer to each recommendation: shopper replays, page screenshots, and competitor examples. Client reviews are faster because the evidence is right where the decision happens.
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Daily Digests and Alerts Understand More ContextDaily digests and alerts now use more of your store and business context: store activity, monitoring signals, competitor context, and project history. Email and Slack updates explain what changed and why it matters, before your team has to go looking.
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Projects and Reports Are Easier to ManageTeams managing multiple brands or clients can clean up old work faster. Delete past reports and remove unused projects with clearer guidance before anything is removed.
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Copilot Shows Its SourcesEvery metric the copilot quotes now carries a source chip, such as GA4, Shopify, or your latest audit, with the lookback window it pulled from. Click the chip and you see the underlying data view. If a claim can't be grounded in your data, you'll see a "connect data" nudge instead of a number it half-made-up. You can trust what the copilot tells you, and so can the team you forward it to.
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Slack and Email DigestsStop logging in just to check what changed. The insights that matter, including anomalies, competitor moves, and top opportunities, can now arrive in your inbox or Slack channel, daily or weekly. Routing is per project and per channel, so different teammates can subscribe to different signals from different stores.
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Faster Free Audit, Sharper FindingsThe free audit runs about two minutes faster, and findings now name the actual elements on your site, like "the bundle widget on /collections/best-sellers" instead of "a callout module." Every replay link seeks to the exact timestamp where the friction happened, so the founder you sent the link to lands right on the moment.
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Site Health, Closer to a Stakeholder BriefSite Health now shows a curated monitoring feed instead of every detected event, and you can export experiment highlights as CSV. Your team meeting deck is one click away. Public report replays also seek to the exact second when you share a timestamped link.
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Free Audit, Now PublicWe kept hearing two things: founders want to try a real audit before buying, and agencies want their new clients to experience UserApproved before signing on. Now anyone can drop a store URL on userapproved.ai and get a real CRO audit in a few minutes, with no signup and no card. Coverage is intentionally lighter than a full audit, but the insights are still sharp enough to start the conversation. Share it with peers, advisors, or prospects you'd like us to help.
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Copilot Reads Your Files and URLsBring a competitor's PDP, an experiment readout, a customer interview, or a quarterly model into the conversation. The copilot now reads pasted URLs and attached files alongside your store data and audit findings, so deep analysis happens in one place instead of across five tabs. Use it when you're stress-testing a hypothesis, debugging why a product page underperforms, or sanity-checking a competitor's claim.
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Audit Reports, Restructured for ClarityWe heard your reports felt too busy. The new structured layout collapses opportunities so you can scan the lineup and dive into what matters, swaps in a focused hero, and offers a console mode for the moments when you want everything on one screen. Same depth, much less weight on the page.
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UX Audits with Competitor ContextYour audit now runs visual UX analysis on both your site and the competitors you actually compare against. You can flag what those competitors do better than you up front, and the analyst factors that into the recommendations, so opportunities prioritize where you're losing ground, not generic UX nits.
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Intelligence HubYou no longer need to hunt across multiple feeds and reports to know what's important this week. The new Intelligence Hub leads with a written brief from your AI analyst, focused on the three strategic insights that actually matter, with the agent and source behind every claim one click away. When you want to go deeper, Vs Competitors, Social, and Activity sub-tabs are right there.
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Replay Deep-Links on Shared ReportsSharing a report should never mean asking someone to scrub through a nine-minute video. Public share pages now jump straight to the moment in the replay where each opportunity happened, so the peer, stakeholder, or executive you sent it to lands on the right second of the right session.
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Experiment Pipeline Built for Team CoordinationYour hypothesis cards now show the funnel stage each test targets, and your top opportunities are sorted by revenue impact with the biggest leaks first. Combined with the quick win, bug fix, A/B test, and dev-needed labels, your team can scan the pipeline and pick up the right work without a sync. Less coordination, more shipping.
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A Quieter, More Trustworthy Daily ReadThe change feed and daily brief now filter out noise we know you don't care about, including stale "sale launched" phantoms, express-checkout toggles, cart-type relabels, and informational-severity events. The brief is also hardened against fabrication and partial-day artifacts. Everything that surfaces is worth a look.
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Opportunity-Based Persona VideosMany of you told us the persona videos are super helpful, but finding the moment that matters shouldn't feel like a treasure hunt. We heard you. Every opportunity and experiment card in both the audit report and the experiments view now links straight to the exact clip where the friction happened, so you can see the issue for yourself in seconds.
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A Metric Watchdog on Site HealthA new abnormal-metric agent watches your key metrics every day, including conversion rate, bounce rate, sessions, revenue, and more. If something shifts outside normal range, it flags it on Site Health right away. No more finding out a week late that checkout dropped on Tuesday.
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Customize Your Audit by TalkingYou can now shape an audit through a quick conversation with our agent. Tell it what you're trying to learn, which pages matter most, or what's been on your mind, and the audit runs against your actual priorities instead of generic defaults.
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Market Radar with Social IntelligenceMarket Radar just got a new dimension: we're pulling in what people are actually saying about you and your competitors across Trustpilot, Twitter, Instagram, TikTok, Reddit, and more. Posts are fresh and analyzed in depth, with themes, sentiment, and the verbatim quotes that back them up. Meanwhile, we keep sharpening our read on competitor signals under the hood, so the baseline keeps getting more accurate.
**Coming next:** Slack integration, so you can get these insights where you already work and ask our agent follow-up questions without leaving the channel.
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Funnel-Driven Insight PrioritizationWe heard that audits can surface too many insights at once. Now, findings are prioritized by your actual funnel drop-offs, so the steps where you're losing the most revenue get surfaced first. Less noise, more impact.
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Audits That Understand Your BusinessYour audit now understands your business model, category economics, and market positioning before it starts analyzing. The result is recommendations that balance strategic tradeoffs, not just UX and metric observations, with insights that account for how your business actually works.
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Customizable Audit FocusChoose what your audit focuses on: top landing pages, low-performing pages, a specific URL, or a full site sweep. We're adding a more conversational audit experience so each run is tailored to what you need right now.
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Scheduled Agent ActionsSet your agents to run on a schedule: monitor competitors daily, run audits weekly, and scan for store changes overnight. Each project gets its own schedule, and Site Health shows what's being watched.
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Meet Your CRO Team `PARTNER ACCESS`A new page introduces the AI agents working on your store, including what each one does, when it runs, and what it's found.
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Experiment Pipeline ManagementYou can now label each experiment as a quick win, dev task, or needs further investigation, so your team knows what to pick up next. Hypotheses carry the full context from the audit, so nothing gets lost between finding and fix.
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Higher Quality FindingsAI shopper personas are now informed by deeper business research and customer interviews. They reflect your competitive landscape, real customer frustrations, and what your audience values. Revenue impact estimates are now more sophisticated, grounding calculations in your revenue per user and other critical store metrics for greater accuracy.
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From Audit to Action with a Redesigned WorkflowWe redesigned how you go from finding a problem to fixing it. When you review an audit report, you can now jump straight into experiments for any finding. Create a hypothesis, add your own notes, set priority and expected impact, all without leaving the report. Your personal notes stay attached to each hypothesis so your thinking is preserved when you come back to it. The goal: close the loop between "we found this" and "we're testing a fix."
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Always-On Store Intelligence (Clawbot)A dedicated monitoring agent now watches your store, your competitors, and your data around the clock. It detects store changes, competitor moves, and metric anomalies, then analyzes what they mean for your conversion rate and surfaces them in a unified activity feed on Site Health. When bounce rate spikes 40% or a competitor drops their shipping threshold, you see it with context, not just a number. Available now for select customers. Let us know if you'd like early access.
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Copilot MemoryThe copilot now remembers what matters. When it discovers something important during a conversation, like "80% of your desktop traffic from China is bots," it saves that insight automatically and uses it in future conversations and audits. You can also tell it what to remember: "TikTok is not our focus channel" and it won't suggest TikTok optimizations going forward. You'll see a toast notification whenever a memory is saved, with an undo option if it got it wrong.
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Team WorkspacesProject owners can now invite colleagues, agencies, and other collaborators to their project. Editors can run audits, manage experiments, and use the copilot. Viewers get read-only access to all reports and data. Credits are shared under the owner's plan, with no separate subscriptions needed. Available for select customers. Let us know if you'd like early access.
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2x Faster CopilotWe heard the copilot could be slow. It's now roughly 2x faster with no loss in helpfulness. That was a hard balance, but we're proud of this one. It also no longer makes up metrics when your analytics aren't connected. Please test and let us know how it feels.
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Shorter, Sharper Audit ReportsAudit reports are restructured to cut repetition and get to the point faster. Each opportunity now leads with what we found and the shopper's experience, instead of burying the insight under setup paragraphs. Same depth, half the reading time.
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Smarter Experiment TrackingExperiment cards now show the full opportunity context, including what the audit found, which journey it affects, and the expected revenue impact. A new conversion trend chart with experiment launch markers shows the before-and-after impact of each change you ship. Built from your real GA4 data.
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AI Shoppers Now Tell You Their StoryEvery AI shopper narrates their full journey through your store, including what caught their attention, where they got confused, what almost made them buy, and why they didn't. Listen to the narration synced to the session replay, or click any moment in the transcript to hear what they were thinking.
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Share Results with Your TeamGenerate a public link for any report or session replay with no login needed. Reports now render as structured, executive-ready pages with clear sections for findings, personas, and action plans. One link covers the full report and all its replays, so your team gets the complete picture. Track how many people have viewed each link.
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Proactive Store & Competitor MonitoringYour store is now monitored around the clock, and so are your competitors. When something changes (a price update, a theme edit, a new competitor promotion, a dropped shipping threshold, a new payment option), we detect it automatically and analyze what it means for your conversion rate. No dashboards to check, no manual competitor audits. You get notified when it matters, with context on what changed and what to do about it.
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Smarter, More Realistic AI ShoppersAI shoppers now behave like your real visitors. They know which channel they came from (Google, Instagram, email), which page they landed on, and what they were looking for. The system also creates new shopper profiles when your traffic data reveals customer segments that aren't covered yet.
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Faster, More Reliable AuditsReplay pages load 9x faster. Audits no longer crash on large stores. Reports are checked for hallucinated data and templated language before they reach you.
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Video Replay for AI Shopping SessionsWatch recorded video of AI shoppers navigating your store and see exactly where they hesitate and drop off. Share replays with your team to align on what needs fixing.
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Conversational CRO CopilotAsk your store's data a question and get an answer, not a dashboard you have to interpret. "Why did mobile conversion drop this week?", "What did the last audit find about checkout?", or "Give me ideas to improve my product page." The copilot pulls from your metrics, past audit findings, and competitor data to give you answers you can act on immediately.
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Smarter Conversion MetricsSession-weighted conversion rates that reflect real shopping behavior, not inflated pageview math. The improved funnel view shows exactly where customers drop off and how much revenue each step costs you.
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Data-Informed PersonasAI shoppers now simulate realistic customer segments based on your actual analytics, like "high-value returning customer on mobile" or "first-time visitor from Instagram." More realistic testing, more actionable findings.
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Deeper Shopify IntegrationOrders, products, and customer analytics pulled directly into your dashboard. See which revenue trends connect to the conversion issues our AI identified.
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Screenshot Evidence in FindingsEvery finding now includes a visual screenshot of exactly what the AI shopper saw. No more guessing what "button below the fold" means.
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Track Fixes from Finding to ResolutionPrioritize issues, assign them to your team, and mark them as fixed. Audit findings are now actionable tasks, not just a report.
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Track the Impact of Your ExperimentsLog any change you make to your store, like a new hero image, a checkout tweak, or a price test, and see exactly how it moved your conversion metrics. No A/B testing tool required. Each experiment shows up as a marker on your CRO trend lines, so you can see the before-and-after impact at a glance. Especially useful if your team ships changes without formal experiment infrastructure.
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Manage All Your Hypotheses in One PlaceAdd your own experiment ideas alongside AI-generated ones. Whether it came from a team brainstorm, a stakeholder request, or your own hunch, you can log it with expected impact and priority, then track it through to completion. One system for every idea, not scattered across docs and spreadsheets.
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Break Down Your Funnel by Any DimensionSee conversion rates, drop-off, and revenue for any slice of your traffic, including device, landing page, traffic source, browser, and more. Get the breakdown you'd normally build a custom GA4 exploration for, without leaving your dashboard.
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Scheduled MonitoringSet up recurring audits on your schedule. Your store gets automatically checked, so you can catch regressions before your customers do.
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Live Simulation ViewerWatch AI shoppers browse your store in real time. See their clicks, scrolls, and navigation decisions as they happen, like looking over a customer's shoulder.
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Add Your Own Test IdeasAdd your team's experiment ideas alongside AI-generated ones. Track everything in one place, whether the idea came from a team brainstorm or our AI's analysis.
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Faster Audit SetupThe redesigned launcher includes preset audit types, so you can run a quick checkout check or a full-site audit in two clicks.
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Smarter AI ShoppersAI personas now carry your brand context into every audit, including your products, competitors, and customer pain points. Findings are specific to your business, not generic CRO advice.
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Redesigned Audit ReportsEvery report follows a clear 5-part structure: executive summary, what's working, findings with estimated revenue impact, specific recommendations, and supporting evidence. Each finding includes a confidence level so you know where to invest first.
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Site Health DashboardYour store's conversion health at a glance, with key metrics, trend indicators, and a prioritized list of open issues. Your daily check-in for how the store is performing.
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Rebuilt Analytics DashboardRedesigned analytics with side-by-side period comparison, cleaner metric cards, and faster load times. Your GA4 and Shopify data, presented the way you need it for weekly reporting.
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Real-Time Audit ProgressWatch your AI audit unfold step by step, including which pages are being visited, what issues are found, and how the report is shaping up, all in real time.
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CRO CopilotAsk questions about your store's performance and get data-backed answers instantly. The Copilot queries your GA4 and Shopify data in real time, so you can ask things like "Why did conversion drop this week?" or "Which products have the highest cart abandonment?"
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Autonomous CRO AgentOur AI agent browses your entire store like a real shopper, from homepage to checkout, on desktop and mobile. It finds conversion issues you'd never catch manually and writes a detailed report with revenue impact estimates for every finding.
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Multi-Format Data UploadUpload CSV and Excel files to enrich your audits, including email performance, ad spend, and post-purchase surveys. The AI cross-references your data with store analytics to surface insights neither source reveals alone.
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Shopify Billing IntegrationSubscribe and manage your plan directly through Shopify. No separate payment setup is needed because everything runs through your existing Shopify billing.