Product Updates
New features, improvements, and everything we ship to help you convert more customers.
Apr 14Opportunity-based persona videos, a metric watchdog on Site Health, conversational audit setup, and social intelligence in Market Radar
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Opportunity-Based Persona Videos — Many of you told us the persona videos are super helpful — but finding the moment that matters shouldn't feel like a treasure hunt. We heard you. Every opportunity and experiment card — in both the audit report and the experiments view — now links straight to the exact clip where the friction happened, so you can see the issue for yourself in seconds.
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A Metric Watchdog on Site Health — A new abnormal-metric agent watches your key metrics every day — conversion rate, bounce rate, sessions, revenue, and more. If something shifts outside normal range, it flags it on Site Health right away. No more finding out a week late that checkout dropped on Tuesday.
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Customize Your Audit — Just by Talking — You can now shape an audit through a quick conversation with our agent — tell it what you're trying to learn, which pages matter most, or what's been on your mind — and the audit runs against your actual priorities instead of generic defaults.
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Market Radar — Now with Social Intelligence — Market Radar just got a new dimension: we're pulling in what people are actually saying about you and your competitors across Trustpilot, Twitter, Instagram, TikTok, and Reddit, etc. Posts are fresh and analyzed in depth — themes, sentiment, and the verbatim quotes that back them up. Meanwhile, we keep sharpening our read on competitor signals under the hood, so the baseline keeps getting more accurate.
**Coming next:** Slack integration — get these insights where you already work, and ask our agent follow-up questions without leaving the channel.
Apr 7Funnel-driven insights, business-aware audits, scheduled monitoring, experiment pipeline, higher quality findings
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Funnel-Driven Insight Prioritization — We heard that audits can surface too many insights at once. Now, findings are prioritized by your actual funnel drop-offs — the steps where you're losing the most revenue get surfaced first. Less noise, more impact.
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Audits That Understand Your Business — Your audit now understands your business model, category economics, and market positioning before it starts analyzing. The result: recommendations that balance strategic tradeoffs — not just UX and metric observations, but insights that account for how your business actually works.
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Customizable Audit Focus — Choose what your audit focuses on: top landing pages, low-performing pages, a specific URL, or a full site sweep. We're adding a more conversational audit experience so each run is tailored to what you need right now.
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Scheduled Agent Actions — Set your agents to run on a schedule — monitor competitors daily, run audits weekly, scan for store changes overnight. Each project gets its own schedule, and Site Health shows what's being watched.
IMPROVED
Meet Your CRO Team `PARTNER ACCESS` — A new page introduces the AI agents working on your store — what each one does, when it runs, and what it's found.
IMPROVED
Experiment Pipeline Management — You can now label each experiment as a quick win, dev task, or needs further investigation — so your team knows what to pick up next. Hypotheses carry the full context from the audit, so nothing gets lost between finding and fix.
IMPROVED
Higher Quality Findings — AI shopper personas are now informed by deeper business research and customer interviews — they reflect your competitive landscape, real customer frustrations, and what your audience values. Revenue impact estimates are now more sophisticated, grounding calculations in your revenue per user and other critical store metrics for greater accuracy.
Mar 27From audit to action workflow, always-on Clawbot monitoring, copilot memory, team workspaces, 2x faster copilot
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From Audit to Action — Redesigned Workflow — We redesigned how you go from finding a problem to fixing it. When you review an audit report, you can now jump straight into experiments for any finding — create a hypothesis, add your own notes, set priority and expected impact, all without leaving the report. Your personal notes stay attached to each hypothesis so your thinking is preserved when you come back to it. The goal: close the loop between "we found this" and "we're testing a fix."
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Always-On Store Intelligence (Clawbot) — A dedicated monitoring agent now watches your store, your competitors, and your data around the clock. It detects store changes, competitor moves, and metric anomalies — then analyzes what they mean for your conversion rate and surfaces them in a unified activity feed on Site Health. When bounce rate spikes 40% or a competitor drops their shipping threshold, you see it with context, not just a number. Available now for select customers — let us know if you'd like early access.
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Copilot Memory — The copilot now remembers what matters. When it discovers something important during a conversation — like "80% of your desktop traffic from China is bots" — it saves that insight automatically and uses it in future conversations and audits. You can also tell it what to remember: "TikTok is not our focus channel" and it won't suggest TikTok optimizations going forward. You'll see a toast notification whenever a memory is saved, with an undo option if it got it wrong.
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Team Workspaces — Project owners can now invite colleagues, agencies, and other collaborators to their project. Editors can run audits, manage experiments, and use the copilot. Viewers get read-only access to all reports and data. Credits are shared under the owner's plan — no separate subscriptions needed. Available for select customers — let us know if you'd like early access.
IMPROVED
2x Faster Copilot — We heard the copilot could be slow. It's now roughly 2x faster with no loss in helpfulness — a hard balance, but we're proud of this one. It also no longer makes up metrics when your analytics aren't connected. Please test and let us know how it feels.
IMPROVED
Shorter, Sharper Audit Reports — Audit reports are restructured to cut repetition and get to the point faster. Each opportunity now leads with what we found and the shopper's experience, instead of burying the insight under setup paragraphs. Same depth, half the reading time.
IMPROVED
Smarter Experiment Tracking — Experiment cards now show the full opportunity context — what the audit found, which journey it affects, and the expected revenue impact. A new conversion trend chart with experiment launch markers shows the before-and-after impact of each change you ship. Built from your real GA4 data.
Mar 16AI narrated journeys, proactive monitoring, shareable reports, smarter shoppers
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AI Shoppers Now Tell You Their Story — Every AI shopper narrates their full journey through your store — what caught their attention, where they got confused, what almost made them buy, and why they didn't. Listen to the narration synced to the session replay, or click any moment in the transcript to hear what they were thinking.
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Share Results with Your Team — Generate a public link for any report or session replay — no login needed. Reports now render as structured, executive-ready pages with clear sections for findings, personas, and action plans. One link covers the full report and all its replays, so your team gets the complete picture. Track how many people have viewed each link.
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Proactive Store & Competitor Monitoring — Your store is now monitored around the clock — and so are your competitors. When something changes (a price update, a theme edit, a new competitor promotion, a dropped shipping threshold, a new payment option), we detect it automatically and analyze what it means for your conversion rate. No dashboards to check, no manual competitor audits. You get notified when it matters, with context on what changed and what to do about it.
IMPROVED
Smarter, More Realistic AI Shoppers — AI shoppers now behave like your real visitors — they know which channel they came from (Google, Instagram, email), which page they landed on, and what they were looking for. The system also creates new shopper profiles when your traffic data reveals customer segments that aren't covered yet.
IMPROVED
Faster, More Reliable Audits — Replay pages load 9x faster. Audits no longer crash on large stores. Reports are checked for hallucinated data and templated language before they reach you.
Mar 10Video replay for AI sessions, conversational CRO copilot, smarter conversion metrics
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Video Replay for AI Shopping Sessions — Watch recorded video of AI shoppers navigating your store — see exactly where they hesitate and drop off. Share replays with your team to align on what needs fixing.
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Conversational CRO Copilot — Ask your store's data a question and get an answer — not a dashboard you have to interpret. "Why did mobile conversion drop this week?", "What did the last audit find about checkout?", or "Give me ideas to improve my product page." The copilot pulls from your metrics, past audit findings, and competitor data to give you answers you can act on immediately.
IMPROVED
Smarter Conversion Metrics — Session-weighted conversion rates that reflect real shopping behavior, not inflated pageview math. The improved funnel view shows exactly where customers drop off and how much revenue each step costs you.
Mar 3Data-informed personas, deeper Shopify integration, visual evidence
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Data-Informed Personas — AI shoppers now simulate realistic customer segments based on your actual analytics — like "high-value returning customer on mobile" or "first-time visitor from Instagram." More realistic testing, more actionable findings.
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Deeper Shopify Integration — Orders, products, and customer analytics pulled directly into your dashboard. See which revenue trends connect to the conversion issues our AI identified.
IMPROVED
Screenshot Evidence in Findings — Every finding now includes a visual screenshot of exactly what the AI shopper saw. No more guessing what "button below the fold" means.
IMPROVED
Track Fixes from Finding to Resolution — Prioritize issues, assign them to your team, and mark them as fixed. Audit findings are now actionable tasks — not just a report.
Feb 27Experiment tracking, hypothesis management, funnel breakdowns
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Track the Impact of Your Experiments — Log any change you make to your store — a new hero image, a checkout tweak, a price test — and see exactly how it moved your conversion metrics. No A/B testing tool required. Each experiment shows up as a marker on your CRO trend lines, so you can see the before-and-after impact at a glance. Especially useful if your team ships changes without formal experiment infrastructure.
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Manage All Your Hypotheses in One Place — Add your own experiment ideas alongside AI-generated ones. Whether it came from a team brainstorm, a stakeholder request, or your own hunch — log it with expected impact and priority, then track it through to completion. One system for every idea, not scattered across docs and spreadsheets.
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Break Down Your Funnel by Any Dimension — See conversion rates, drop-off, and revenue for any slice of your traffic — by device, landing page, traffic source, browser, and more. Get the breakdown you'd normally build a custom GA4 exploration for, without leaving your dashboard.
Feb 24Scheduled monitoring, live simulation viewer, experiment tracking
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Scheduled Monitoring — Set up recurring audits on your schedule. Your store gets automatically checked — catch regressions before your customers do.
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Live Simulation Viewer — Watch AI shoppers browse your store in real-time. See their clicks, scrolls, and navigation decisions as they happen — like looking over a customer's shoulder.
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Add Your Own Test Ideas — Add your team's experiment ideas alongside AI-generated ones. Track everything in one place, whether the idea came from a team brainstorm or our AI's analysis.
IMPROVED
Faster Audit Setup — Redesigned launcher with preset audit types — run a quick checkout check or a full-site audit in two clicks.
Feb 17Smarter AI shoppers with brand context, redesigned reports
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Smarter AI Shoppers — AI personas now carry your brand context into every audit — your products, competitors, and customer pain points. Findings are specific to your business, not generic CRO advice.
IMPROVED
Redesigned Audit Reports — Every report follows a clear 5-part structure: executive summary, what's working, findings with estimated revenue impact, specific recommendations, and supporting evidence. Each finding includes a confidence level so you know where to invest first.
Feb 10Site Health dashboard, rebuilt analytics, real-time audit progress
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Site Health Dashboard — Your store's conversion health at a glance — key metrics, trend indicators, and a prioritized list of open issues. Your daily check-in for how the store is performing.
IMPROVED
Rebuilt Analytics Dashboard — Redesigned analytics with side-by-side period comparison, cleaner metric cards, and faster load times. Your GA4 and Shopify data, presented the way you need it for weekly reporting.
IMPROVED
Real-Time Audit Progress — Watch your AI audit unfold step by step — which pages are being visited, what issues are found, and how the report is shaping up, all in real-time.
Feb 3CRO Copilot — ask questions, get data-backed answers
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CRO Copilot — Ask questions about your store's performance and get data-backed answers instantly. The Copilot queries your GA4 and Shopify data in real-time — ask things like "Why did conversion drop this week?" or "Which products have the highest cart abandonment?"
Jan 27Autonomous CRO Agent, data uploads, Shopify billing
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Autonomous CRO Agent — Our AI agent browses your entire store like a real shopper — homepage to checkout — on desktop and mobile. It finds conversion issues you'd never catch manually and writes a detailed report with revenue impact estimates for every finding.
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Multi-Format Data Upload — Upload CSV and Excel files to enrich your audits — email performance, ad spend, post-purchase surveys. The AI cross-references your data with store analytics to surface insights neither source reveals alone.
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Shopify Billing Integration — Subscribe and manage your plan directly through Shopify. No separate payment setup — everything runs through your existing Shopify billing.