How is this different from Google Analytics or Hotjar?

GA4 tells you what happened. Hotjar shows you recordings nobody has time to watch. Neither tells you why conversion dropped or what to fix. We connect your analytics, browse your site like a real shopper, and deliver a diagnosis with root cause, severity ranking, and fix instructions — in minutes, not weeks.

Do you just find issues, or help me fix them?

Both. Every finding includes severity ranking, estimated revenue impact, and step-by-step fix instructions. For straightforward issues (config changes, CSS, copy), we provide the exact code or steps. For complex changes, we deliver detailed specs your dev team can implement. You decide what to action first.

Why a subscription? Can't I just do a one-time audit?

Your site isn't the same site next month. Your team ships changes, you launch campaigns, browsers update, competitors move, and your traffic mix evolves. A one-time audit finds what's broken today — our continuous audits and metric alerts catch the new issues that keep appearing.

What's the ROI? How do I know this pays for itself?

At our founding member rate, you need to catch one issue worth $300+ in monthly revenue to break even. Our first audit typically finds 3–5 critical issues worth $5K–$20K each. For a $50M brand, a 0.5% conversion drop is ~$20K/mo lost. The math works if we catch even one issue per year — and we catch them every cycle.

How is this different from a CRO agency?

Speed, cost, and honesty. Agencies charge $10–25K/mo, work on 4–6 week cycles, and tend to sugar-coat the findings. We deliver findings in minutes at a fraction of the cost — every issue ranked by severity and revenue impact, no sugar coating. Most brands use us alongside their agency: we catch what breaks between agency cycles.

What integrations do you support?

We connect to Google Analytics (GA4), Google Ads, Meta Ads, Shopify, and more. Your ad spend data from Google Ads and Meta Ads is correlated with on-site conversion data to show which campaigns are driving revenue vs. which are sending traffic to broken experiences. No code to install — just connect your accounts and we start analyzing.

What kind of brands is this for?

Ecommerce brands doing $5M–$100M+ in annual revenue. If you have enough traffic that a 0.5% conversion improvement meaningfully moves the needle — and you've outgrown guessing but can't justify a $15K/mo agency — we're the right fit. Works with any platform. Zero code to install. First findings in minutes.

Privacy Policy — UserApproved AI

1. Introduction

Apex Agent Labs, Inc. ("UserApproved.ai", "we", "us", or "our") operates the UserApproved.ai platform. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

By using our services, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Information You Provide

We collect information you provide directly to us, including:

Name and contact information (email address, phone number)
Company name and website URL
Job title and role
Account credentials
Payment and billing information
Communications with us

2.2 Automatically Collected Information

When you use our services, we automatically collect:

Device information (browser type, operating system)
Usage data (pages visited, time spent, features used)
IP address and location data
Cookies and similar tracking technologies

2.3 Website Analysis Data

Our service analyzes your website to identify conversion optimization opportunities. This may include:

Website structure and content
User flow and interaction patterns
Technical performance metrics
Synthetic user testing results

3. How We Use Your Information

We use the information we collect to:

Provide, maintain, and improve our services
Process transactions and send related information
Send technical notices, updates, and support messages
Respond to your comments and questions
Analyze usage patterns and optimize our platform
Detect, prevent, and address technical issues or fraud
Comply with legal obligations

4. Information Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

Service Providers: With third-party vendors who perform services on our behalf (e.g., payment processing, analytics, hosting)
Legal Requirements: When required by law or to protect our rights
Business Transfers: In connection with a merger, acquisition, or sale of assets
With Your Consent: When you explicitly agree to share information

5. Data Security

We implement appropriate technical and organizational measures to protect your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need your information, we will securely delete or anonymize it.

7. Your Rights

Depending on your location, you may have the following rights:

Access: Request access to your personal information
Correction: Request correction of inaccurate data
Deletion: Request deletion of your personal information
Portability: Request a copy of your data in a portable format
Objection: Object to certain processing activities
Withdraw Consent: Withdraw consent where processing is based on consent

To exercise these rights, please contact us at privacy@userapproved.ai.

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our service and hold certain information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our service.

9. International Data Transfers

Your information may be transferred to and maintained on computers located outside of your state, province, country, or other governmental jurisdiction where data protection laws may differ. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.

10. Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal information, please contact us.

11. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. You are advised to review this Privacy Policy periodically for any changes.

12. Contact Us

If you have any questions about this Privacy Policy, please contact us:

Apex Agent Labs, Inc.

Email: privacy@userapproved.ai

Website: www.userapproved.ai

13. GDPR Compliance (EU Users)

If you are located in the European Economic Area (EEA), you have additional rights under the General Data Protection Regulation (GDPR):

Right to be informed about data collection and use
Right to access your personal data
Right to rectification of inaccurate data
Right to erasure ("right to be forgotten")
Right to restrict processing
Right to data portability
Right to object to processing
Rights related to automated decision-making

Our lawful basis for processing your data includes: consent, contract performance, legal obligations, and legitimate interests.

14. CCPA Compliance (California Users)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA):

Right to know what personal information is collected
Right to know if personal information is sold or disclosed
Right to say no to the sale of personal information
Right to access your personal information
Right to equal service and price

Note: We do not sell your personal information to third parties.

15. Google Analytics Integration

15.1 Data Collected Through Google Analytics

When you connect your Google Analytics 4 (GA4) property to UserApproved.ai, we access your analytics data via the Google Analytics Data API with read-only access. We do not modify your Google Analytics configuration or data.

Data we access includes:

Traffic and acquisition metrics (sessions, users, sources, channels)
Engagement metrics (page views, bounce rate, session duration)
Conversion and e-commerce metrics (transactions, revenue, conversion rates)
Device and geographic breakdowns
Page-level performance data

15.2 How We Use Google Analytics Data

We use your GA4 data solely to:

Analyze your website's conversion performance and identify optimization opportunities
Generate CRO reports and actionable recommendations
Detect trends, anomalies, and revenue opportunities across your traffic data
Power AI-driven insights within the UserApproved.ai platform

We do not resell your Google Analytics data to third parties or share it outside of the services we provide to you.

15.3 Data Retention and Security

Analytics data retrieved from your GA4 property is stored securely and retained while your account is active. OAuth tokens are encrypted at rest. When you disconnect your GA4 property or delete your account, we revoke stored access tokens and delete cached analytics data in accordance with our retention policies.

15.4 Revoking Access

You can disconnect your Google Analytics property at any time through your account settings. You can also revoke access directly from your Google Account permissions page. Upon revocation, we immediately stop accessing your GA4 data.

16. Google Ads Integration

16.1 Data Collected Through Google Ads

When you connect your Google Ads account to UserApproved.ai, we access your advertising data via the Google Ads API with read-only access. We do not modify your Google Ads campaigns, bidding, budgets, or any account settings.

Data we access includes:

Campaign performance metrics (impressions, clicks, cost, conversions)
Ad group and keyword-level performance data
Cost and spend data (CPC, CPM, total spend by campaign)
Conversion tracking data (conversion actions, values, rates)
Landing page performance metrics

16.2 How We Use Google Ads Data

We use your Google Ads data solely to:

Correlate advertising spend with on-site conversion performance
Identify campaigns driving traffic to broken or underperforming pages
Calculate revenue impact and ROI of conversion optimization recommendations
Detect landing page issues that are wasting ad spend

We do not modify your Google Ads campaigns or settings. We do not resell your Google Ads data to third parties or share it outside of the services we provide to you.

16.3 Data Retention and Security

Google Ads data retrieved from your account is stored securely and retained while your account is active. OAuth tokens are encrypted at rest using AES-256-GCM encryption. When you disconnect your Google Ads account or delete your account, we revoke stored access tokens and delete cached advertising data in accordance with our retention policies.

16.4 Revoking Access

You can disconnect your Google Ads account at any time through your account settings. You can also revoke access directly from your Google Account permissions page. Upon revocation, we immediately stop accessing your Google Ads data.

17. Meta Ads Integration

17.1 Data Collected Through Meta Ads

When you connect your Meta (Facebook/Instagram) advertising account to UserApproved.ai, we access your advertising data via the Meta Marketing API with read-only access. We do not modify your Meta ad campaigns, audiences, budgets, or any account settings.

Data we access includes:

Campaign and ad set performance metrics (impressions, clicks, spend, conversions)
Cost metrics (CPC, CPM, cost per conversion)
Conversion and purchase event data from Meta Pixel
Ad creative performance data
Audience and placement breakdowns

17.2 How We Use Meta Ads Data

We use your Meta Ads data solely to:

Correlate advertising spend with on-site conversion performance
Identify ads driving traffic to broken or underperforming landing pages
Calculate revenue impact of conversion issues on your ad-driven traffic
Provide cross-platform attribution insights alongside Google Analytics and Shopify data

We do not modify your Meta ad campaigns or settings. We do not resell your Meta Ads data to third parties or share it outside of the services we provide to you.

17.3 Data Retention and Security

Meta Ads data retrieved from your account is stored securely and retained while your account is active. Access tokens are encrypted at rest using AES-256-GCM encryption. Meta access tokens have a 60-day expiry and are automatically refreshed while your account remains connected. When you disconnect your Meta Ads account or delete your account, we revoke stored access tokens and delete cached advertising data in accordance with our retention policies.

17.4 Revoking Access

You can disconnect your Meta Ads account at any time through your account settings. You can also revoke access directly from your Facebook Business Integrations settings. Upon revocation, we immediately stop accessing your Meta advertising data.