How is this different from Google Analytics or Hotjar?

GA4 tells you what happened. Hotjar shows you recordings nobody has time to watch. Neither tells you why conversion dropped or what to fix. We connect your analytics, browse your site like a real shopper, and deliver a diagnosis with root cause, severity ranking, and fix instructions — in minutes, not weeks.

Do you just find issues, or help me fix them?

Both. Every finding includes severity ranking, estimated revenue impact, and step-by-step fix instructions. For straightforward issues (config changes, CSS, copy), we provide the exact code or steps. For complex changes, we deliver detailed specs your dev team can implement. You decide what to action first.

Why a subscription? Can't I just do a one-time audit?

Your site isn't the same site next month. Your team ships changes, you launch campaigns, browsers update, competitors move, and your traffic mix evolves. A one-time audit finds what's broken today — our continuous audits and metric alerts catch the new issues that keep appearing.

What's the ROI? How do I know this pays for itself?

At our founding member rate, you need to catch one issue worth $300+ in monthly revenue to break even. Our first audit typically finds 3–5 critical issues worth $5K–$20K each. For a $50M brand, a 0.5% conversion drop is ~$20K/mo lost. The math works if we catch even one issue per year — and we catch them every cycle.

How is this different from a CRO agency?

Speed, cost, and honesty. Agencies charge $10–25K/mo, work on 4–6 week cycles, and tend to sugar-coat the findings. We deliver findings in minutes at a fraction of the cost — every issue ranked by severity and revenue impact, no sugar coating. Most brands use us alongside their agency: we catch what breaks between agency cycles.

What integrations do you support?

We connect to Google Analytics (GA4), Google Ads, Meta Ads, Shopify, and more. Your ad spend data from Google Ads and Meta Ads is correlated with on-site conversion data to show which campaigns are driving revenue vs. which are sending traffic to broken experiences. No code to install — just connect your accounts and we start analyzing.

What kind of brands is this for?

Ecommerce brands doing $5M–$100M+ in annual revenue. If you have enough traffic that a 0.5% conversion improvement meaningfully moves the needle — and you've outgrown guessing but can't justify a $15K/mo agency — we're the right fit. Works with any platform. Zero code to install. First findings in minutes.

Case Studies/Patio Productions

Patio Productions

Luxury outdoor furniture · Shopify · San Diego

$47/day

Revenue→

$1,000/day

Time2 mo

Patio Productions is a premium outdoor furniture retailer based in San Diego. Luxury teak, wicker, and aluminum pieces ranging from $2,000 to $10,000+. They have a thriving showroom and a 20+ year reputation for quality. At the start of 2026, their online metrics dropped significantly. With a migration from Magento to Shopify underway, the team needed clarity on what was driving the decline. Their agency network referred them to UserApproved.

Clear answers, for the first time in months

Most revenue drops don't come from one obvious failure, and this one didn't either. A slow decline, then conversions fell sharply. There wasn't a single, clear culprit. The team had plenty of theories, but nothing conclusive to point to. Within days of engaging UserApproved, they had something they hadn't had in months: clear answers.

What the analysis revealed was a collection of issues, about a dozen in total, each creating friction at different points in the customer journey. Individually, none fully explained the decline. But together, they painted a clear picture of why performance had slipped. Instead of chasing one "fix," the team now had a clear list of practical improvements.

With clear answers in hand, the team had a choice about how to approach their platform migration.

They entered the migration with a roadmap

Most brands rebuild on a new platform and hope things improve. Patio Productions did it differently. They entered the migration with a prioritized roadmap of exactly what was wrong and why. As the new Shopify site went live, their ecommerce manager used the UserApproved platform daily to surface new UX opportunities, brainstorm fixes with copilot, and track every change as a measured experiment.

SurfaceAI agents browse and flag issues

Issue found

Friction detected

12 issues surfacedActive

BrainstormExplore fixes with copilot

What should we prioritize fixing?

Based on your audit data, here's the priority order:

Quick Win

Dev Required

Quick Win

Want to dig into any of these?

Six experiments. Two months.

Conversion rate climbed to a 400% increase.

	Jan 2026 (Before)	Mar 2026 (After)
Daily Revenue	$47/day	$1,000/day+
Conversion Rate	0.03%	Up to ~2% (avg 0.17%)
Platform	Magento (legacy)	Shopify (optimized)
CRO Process	Guessing with GA4	Platform-lead experiments

Before UserApproved

—Manually pulling analytics reports
—Guessing at root causes
—Waiting weeks to investigate issues
—No way to measure if a fix actually worked

Now

Platform surfaces issues automatically
Copilot helps prioritize and analyze
Every fix tracked against a baseline
They don't open GA4 for CRO anymore.

"It was death by 1,000 paper cuts. There was no big obvious reason the conversion rate would be declining. With UserApproved I was able to find 12 or so viable changes, 6 have been implemented so far and the conversion rate has gone up 400%. I was also able to quantify how the issues were affecting the website and give the executive team a clear understanding of the steps we were taking to fix it."
Sarah
Ecommerce Manager, Patio Productions

The lasting outcome isn't any single metric. It's the shift from reactive guessing to systematic execution. For a lean ecommerce team managing a platform migration, a board, and a PE operating partner all at once, that's the real product.

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